The strategy of hiring an influencer or public figure to promote your brand is very winning, as long as you do it strategically.
How does this work?
You should know that not all brands work with any public figure, you must have a clear objective and strategy.
You should know that not all brands work with any public figure, so you should know what kind of audience they have and what their content is like so you know if this community identifies 100% with your product or service.
If you are not sure which public figure would be the right one for your brand, we can advise you.